August 17, 2018
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Dealer Perspective

Successful Dealers Depend On PG&A

In previous columns, we’ve had a look at how the sales and service departments affect the financial health of motorcycle dealerships. They are two legs of the “three legged stool” of dealership success. The third critical business area for successful dealerships is the revenue (and profits) generated from the sale …

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The World’s Oldest Profession – Sales

  Even before un-virtuous ladies of the night could offer up their services something had to take place to generate interest and awareness for their “business.” They found themselves needing to sell their attributes to potential clients.  Attracting interested parties, emphasizing the superiority of their offering

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Building a Three-Legged Stool

As motorcycle enthusiasts, we get a real kick out of accessorizing our rides, maintaining them, acquiring riding gear and occasionally buying a new or used bike. We have many choices of how and where we can scratch this itch, and local dealerships are always glad to provide an outlet for spending urges.

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How to Make a Million Dollars as a Motorcycle Dealer

You might have thought I was going to say: “Start with $2 million.” That’s actually the time-worn answer that some dealers will give you with a chuckle when discussing the financial reality of their chosen profession. Like any business, keeping score for the typical motorcycle dealership is largely a matter of …

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