BRIDGEWATER, CT – Motorcycle manufacturers are re-thinking their go to market strategy for the United States. The fresh targets? New entrants into the sport, along with cost-conscious commuters. With that said, small is now BIG and BMW has delved into the fray with two exciting new entries – the G …
Read More »Staff Inflection: The Writers’ Desires
A new feature begins today called Staff Inflection whereby the writing staff of the RIDE-CT & RIDE-NewEngland wades in on a single subject. It may be on a serious issue facing the motorcycle industry, a recent event or trend, or something as frivolous and inconsequential as this initial entry: “If …
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