BOLOGNA, ITALY – Sales of Ducati motorcycles dropped nearly nine percent in the U.S. in 2018, the company announced today, with global sales down five percent in the over 500cc market. Ducati sold a total of 53,004 motorcycles last year, down from 55,871 in 2017. Nonetheless, Ducati topped the 50,000 …
Read More »Ducati Sales Off Slightly In 2018
BOLOGNA, ITALY – Sales of Ducati motorcycles dipped a bit in 2018, but the high-end Italian manufacturer nonetheless was able to top the 50,000-bike threshold for the fourth consecutive year. It sold 53,004 motorcycles in 2018, down from 55,871 in 2017, which represents a five percent decline. Ducati showed growth …
Read More »Motorcycle Execs Fiddle While Industry Burns
One of the more limiting phrases in our language is “That’s the way we’ve always done it.” It snuffs out any possibility of change, much less innovation or improvement. While the motorcycle industry isn’t exactly circling the drain (yet), it is faced with the challenge of finding customers as baby …
Read More »Ducati Celebrates Dedicated Store In NYC
NEW YORK – It was Opening Night on Sixth Avenue last night as Ducati CEO Claudio Domenicali was on hand for the official launch of the now-dedicated Ducati New York dealership. The store at 155 6th Ave. in SoHo previously sold Ducati and Triumph motorcycles, but has been renovated since …
Read More »Ducati Tour Has Come And Gone
LITTLE NECK, NY – If you blinked, you missed them. Missed the new 2018 Ducati models, that is. With Ducati noticeably absent from the recent Progressive International Motorcycle Show in New York, the best hope Ducatisti in the northeast had of getting a jump on seeing the new 2018 models was …
Read More »Ducati Skipping IMS In NYC, Other Cities
NEW YORK – The Ducati exhibit is traditionally one of the largest and most colorful at the Progressive International Motorcycle Show at the Jacob K. Javits Convention Center every year. Ducatisti will be disappointed next month, though, because the high-end Italian brand won’t have a display at this year’s show, …
Read More »Some “Must-Have” New Models for 2018
It’s as predictable as leaves falling in autumn – manufacturers introducing new models at or during the EIMCA show in Milan. Over the past week, numerous new 2018 production bikes and concept models (to be covered in a separate story) have been unveiled. Some are eye-popping gorgeous, such as the …
Read More »Much Ado About Harley-Davidson And Ducati
HARWINTON, CT – Wintertime is normally the slow news period when it comes to motorcycles, not summer when new models are out, when rallies and shows are being staged, and when new roads and eateries are being discovered. Winter is the time for trial balloons and cockamamie suggestions, not summer. …
Read More »Might India’s Royal Enfield Buy Ducati?
These are uneasy times for Ducati owners. Italian motorcycle manufacturer Ducati is now reportedly up for sale as car company VW scrambles for cash the wake of its diesel emissions scandal. A story Monday by “The Times of India” says Royal Enfield has been approached about buying Ducati. Ducati could …
Read More »Ducati Sales In U.S. Down In 2016
BOLOGNA – Sales of Ducati motorcycles worldwide climbed to 55,451 in 2016, a 1.2 percent increase from 2015. The U.S. continued to be Ducati’s biggest market with customers buying 8,787 new motorcycles, but that was roughly a nine percent drop from 2015. The Multistrada line experienced growth of 16 percent, …
Read More »New Multistrada, Scramblers From Ducati
MILAN, Italy – A smaller Multistrada and two more Scrambler models are on the way from Ducati for 2017. The Italian manufacturer used the EICMA show to introduce the Multistrada 950 as well as the Scrambler Desert Sled and Scrambler Cafe Racer today.
Read More »Others Surge As Harley-Davidson Dips
Even as Harley-Davidson announced recently that sales dipped in 2015 – down 1.7 percent in the U.S. and 1.3 percent worldwide – other manufacturers were crowing about record years. Ducati North America reports that
Read More »Wrapping Up the IMS in NYC
NEW YORK – Has there ever been a time in motorcycling’s history when there has been such a huge variety of bikes available to riders? Sure, there were more manufacturers in
Read More »Dominique Cheraki Talks Ducati
NEW YORK – The outgoing CEO of Ducati North America, Dominique Cheraki, attended the Progressive International Motorcycle Show over the weekend and touted the company’s new 2016 models to the press. On Jan. 1, he will become
Read More »Ducati Goes All In On Scrambler
MILAN, Italy – Need proof that its four 2015 Scrambler models were a hit for Ducati? The company announced today that more versions and variants are on the way. New for 2016 will be a Flat Track Pro version, based on the existing 803cc platform, as well as an all-new …
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