Tag Archives: Harley-Davidson

MILWAUKEE, WI – Harley-Davidson is out with a second TV ad using the company’s new global marketing campaign, “Live Your Legend.” Titled “Trophy Wall,” the ad is built around a Street Glide Glide Special and features “snapshots of life-enriching moments as well as the unique and unforgettable bonds of friendship …

MILWAUKEE – Following up on a promise made back in January to increase its marketing expenditures by 65 percent in 2016, Harley-Davidson today announced a new advertising campaign wrapped around the slogan “Live Your Legend.”

Even as Harley-Davidson announced recently that sales dipped in 2015 – down 1.7 percent in the U.S. and 1.3 percent worldwide – other manufacturers were crowing about record years. Ducati North America reports that

It’s the start of February, a month that’s longer this year by one day, so it’s time to crank up the opinion machine and churn out a fresh edition of “If You Had Asked Me, I Would Have Told You…” For instance, if you had asked me, I would have …

Altering the course of an aircraft carrier doesn’t happen quickly, and Harley-Davidson is like an aircraft carrier. To move its direction requires a deliberate strategy and forceful implementation of a comprehensive action plan. The course can be altered, but only if

MILWAUKEE – Harley-Davidson used the X Games in Aspen, CO today to unveil two mid-year 2016 models – the Low Rider S (shown above) and the CVO Pro Street Breakout.

Check out the Harley-Davidson historical playing cards. Would you like to own a deck? RIDE-CT & RIDE-NewEngland reader Michael Trengali of Goshen, CT contacted me last weekend to say that he had six decks of the cards from 1997 that depict Harley-Davidson models built between 1903 and 1950. He thought …

MILWAUKEE – Harley-Davidson has recently begun offering a few perks to select owners as well as prospective owners. Members of the Harley Owners Group (H.O.G.) are now getting complimentary admission to

NEW YORK – Has there ever been a time in motorcycling’s history when there has been such a huge variety of bikes available to riders? Sure, there were more manufacturers in

YORK, PA – Workers at the Harley-Davidson factory here today approved a new contract with the company that will be effective Feb. 1, 2016 and will run through Oct. 15, 2022. It covers approximately 970 employees. The existing contract with the International Association of Machinists and Aerospace Workers (IAM) Local …

MILWAUKEE – Less than a month after announcing that it plans to beef up marketing in 2016 in the wake of declining sales, Harley-Davidson’s top marketing executive has left the company. Mark-Hans Richer (pictured) has been senior vice president of marketing and product development since 2007, having previously worked

DES PLAINES, IL – Motorcycle thefts in the United States decreased six percent in 2014 with Honda the brand with the most bikes thefts, according to a report released Wednesday by the National Insurance Crime Bureau. California ranked No. 1 as the state with the most thefts. Las Vegas the No. …

As hoped for by Polaris Industries, its Indian brand is now doing what Victory has been unable to accomplish over the past 17 years – chip away at Harley-Davidson’s seemingly invincible hold on the heavyweight cruiser market in the United States. Victory was patriotically launched by Polaris on July 4, …

BETHLEHEM, CT – Music was coming from Joe Bordiere’s three-car garage when I rode in his driveway in Bethlehem one recent afternoon. Parked in front of the garage were three red Vespa scooters, two with sidecars attached, and one white Harley-Davidson motorcycle. “Ah, he’s got a radio on,” I thought …

FALLS VILLAGE, CT  – It was hard not to notice Terry Finkle’s cleverness when our paths first crossed two months ago. That is, after initially noticing the vintage motorcycle that he was riding. He had pulled into the parking lot at Toymaker’s Cafe on a smart-looking, silver 1942 Harley-Davidson WL.