It has become a ritual. Viewers tune in the Super Bowl to watch the commercials as much as they do to watch the big game, and a 30-second spot tomorrow in Super Bowl XLIX will cost $4 million. We’ll soon find out which ones stand out, but some from the …

There are now two ways to enter RIDE-CT / RIDE-NewEngland’s winter contest. The harder way to enter is to identify the brands of bikes in a six-photo collage below,. The shots were taken by Bob Rosen at the Motorcyclepedia museum in Newburgh, NY.s. The easier way is to name the bike …

MILWAUKEE – Worldwide sales of Harley-Davidson motorcycles rose 2.7 percent in 2014, with international sales increasing 5.4 percent. In its home market of the U.S., sales increased by only

MILWAUKEE – The Harley-Davidson Museum today announced plans for a summer 2015 exhibit honoring Willie G. Davidson, grandson of one of the company’s original founders, William A. Davidson, and chief styling officer emeritus of the company. Titled “Willie G. Davidson: Artist, Designer, Leader, Legend,” the exhbit opens June 13 and …

In a previous column, I reviewed the various ways that dealers can grow their businesses. One way is by offering more and different products for sale, and manufacturers are starting to help in this area.

WINDSOR LOCKS, CT – A planned second annual motorcycle show at the New England Air Museum has now been scrapped following an apparent branding dispute between the museum and the Murdercycles Motorcycle Club of Manchester, CT, which organized the first show. After getting a splendid response to the inaugural show …

A double recall is underway for Polaris Slingshot models – for bad bearings in the steering rack assembly and for bad roll bars.

HARTFORD – A bill introduced Friday in the Connecticut General Assembly to create an “autocycle” category of motor vehicles would not, contrary to what RIDE-CT / RIDE-NewEngland reported five days ago, make sales of the Polaris Slingshot roadster legal in the state if passed. The bill was introduced by state Rep. Jonathan …

HARTFORD – Here we go again. Yet another attempt to open trails on state land to all-terrain vehicles. This time it’s state Rep. Rob Sampson (R-80th) who wants to provide ATV enthusiasts with places to ride. Sampson’s introduced Proposed Bill No. 5143 in the General Assembly that asks “That the …

An early episode of the television series “Law & Order” had detectives Lennie Briscoe and Mike Logan tackling a heavy caseload that included five unrelated murders and a domestic quarrel in a 24-hour period. Appropriately, the episode was titled “Mayhem.” It came to mind earlier this week when contemplating today’s …

BMW set a sales record in 2014, marking the fourth consecutive year that it has done so. The German motorcycle-maker sold 123,495 units, up from 115,215 in 2013. That was a

WEST SPRINGFIELD, MA – There was a line of riders, all but a few of which arrived in four-wheeled vehicles, waiting outside the entrance when the 10th annual Springfield Motorcycle Show opened at 10 a.m. today at the Eastern States Exposition. Once inside and out of the cold, they got …

In a recall announced by parent company Piaggio, Aprilia is recalling a small number of Shiver 750s from the 2014 and 2015 model year and Caponord 1200s from the 2015 model year for a power train problem. A total of 337 motorcycles are being recalled. The company said,  “Due to …