November 17, 2019
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Dealer Perspective

Dealer Perspective: How Pre-Owned Bikes Get Priced

LITLE NECK, NY – With new bike sales declining, more dealers are now paying greater attention to pre-owned bikes and are offering customers more choices. What nudged me into writing about this subject was a post this week on the website’s Facebook page showing two nearly identical Triumph Rocket 3 Roadster …

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Dealer Perspective: An Organized Sales Process

LITTLE NECK, NY – How well a sales person handles a showroom visitor can make all the difference between an excited new bike owner and a disgruntled shopper leaving a dealership in a huff. A well-trained, skillful sales person understands how important it is to follow an organized sales process that …

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Dealer Perspective: Small Things Matter

LITTLE NECK, NY – In my multiple roles as general manager, sales manager, consultant and even customer, I’ve experienced motorcycle dealerships from many different points of view. More than once, I’ve been asked,  “What does it take to be a successful dealership?” and I’ve long believed that small things matter. …

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Dealer Perspective: Bemer’s Dealerships In Jeopardy?

Manufacturers hate to terminate dealerships. It’s a real hassle for all parties concerned and it raises questions about the brands involved. Prior to terminating an authorized dealer, a manufacturer will almost always try to help the dealer resolve its problems so they can remain a dealer for the brand. In …

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