Giving Bikes a Human Presence…

By Bud Wilkinson of RIDE-CT.com

This weekend’s stop on the Progressive International Motorcycle Shows circuit is Long Beach, CA. The 13-city tour started in Atlanta in early November and comes to New York on Jan. 18-20. San Diego’s i.d.e.a. advertising agency came up with a “Human Motorcycles” campaign to promote the shows. Check out the above picture. Those are actual people who make up the frame, bodywork and tires of the bike. If you haven’t seen it already, here’s a video of the making of the “bikes” that are featured in the campaign:

 

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Since 2010, RIDE-CT & RIDE-NewEngland has been reporting about motorcycling in New England and portions of New York.