Kawasaki Unveils New Logo

In a move that will result in new signage at all dealerships by this fall, Kawasaki today introduced “an all-new visual identity to the brand.” In other words, it unwrapped a new logo.

The company said the change is being made to mark the 50th anniversary of Kawasaki’s presence in America. The new logo also “reflects the brand’s global identity.”

Kawasaki also said, “The new signage will stand out, featuring white lettering on a contrasting black background with distinctive Kawasaki Lime Green stripes underneath. This will be highly visible and easily recognizable for customers seeking dealerships. The transition to Kawasaki’s new visual branding will begin this month in selected markets, with the aim of having all dealers complete their installation by the end of the year.”