An Outside Look at Harley-Davidson…

By Bud Wilkinson of RIDE-CT.com

The changing makeup of Harley-Davidson’s customer base and its incredible brand loyalty is the subject of story not in the United States but in “The National” in the United Arab Emirates. While some of the content is obvious and rehash, the article does point out how Harley is evolving. Read it here.

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Ducati returns to Pikes Peak for the 90th running of the “Race to the Clouds” from July 4-8, and is seeking participation from Ducatisti everywhere. In fact, the Italian bike maker is hoping to get a Ducati owner from every state as well as Canada and Mexico to come to Colorado Springs for the race.

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The Motorsport Aftermarket Group (MAG), which last week acquired retailer Motorcycle Superstore, announced Monday that it has also acquired the online news site Motorcycle USA. MAG already owns “Cycle News.”

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Triumph is now offering a gift card worth up to $250 – call it a tuition rebate – to new riders who successfully complete a Motorcycle Safety Foundation training course and then buy a new Triumph. Riders must provide proof that the course has been completed within the past six months as well as a tuition receipt.