Royal Enfield Reduces MSRPs Of Bikes

By Bud Wilkinson

In an effort to “reposition the brand,” Royal Enfield has dramatically dropped the MSRPs of its line of  mid-sized motorcycles. The most expensive 2014 model is the new 535cc Continental GT cafe racer  (pictured above). It will sell for $5,999, “much lower than industry observers expected,” the company said.

That price  prompted a lowering of the prices of other models. “We have lowered the MSRP on some of our products by almost $1,400. The suggested retail price range of the product line now starts out at $4,999,” said Kevin Mahoney, CEO of Classic Motorworks,
the U.S. importer of Royal Enfield.

He explained that the price reduction “will not only put more bikes on the road, but simultaneously gain more of the market share here in the U.S.”

The 2014 prices are as follows:

– $4,999 for the Bullet 500 B5 (pictured).

– $5,399 for the Bullet G5 Deluxe.

– $5,499 for the Bullet C5 Classic Special and the Bullet C5 Military Special.

– $5,699 for the Bullet C5 Chrome Special.

– $5,999 for the Continental GT.

Royal Enfield, which is headquartered in India, has a new factory and expects to ship 250,000 bikes this year.

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Courtesy: Ural

In case you missed it, Ural got some wonderful worldwide exposure Friday night during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia. The ceremony celebrated the history, traditions, culture and industry of the host country and 20 bright red Ural sidecar rigs were included in noting Russia’s post-World War II achievements.

Quoted in Powersports Business, Ural president and CEO Ilya Khait said, “When you see your bikes in the event like this – you realize you’re part of the history and the heritage of a huge country. From the business standpoint, to be seen by three billion people all over the world and get paid for it – that’s one hell of a product placement.”

Ural said the Olympic organizers bought the bikes.

Courtesy: Ural