BMW Sales In U.S. Decline In 2016

MUNICH – BMW Motorrad reports that worldwide sales of motorcycles and maxi-scooters rose 5.9 percent in 2016 with a total of 145,032 units delivered to customers. That compares to 136,963 bikes sold in 2015.

However, sales in the U.S. in 2016 plummeted 16 percent, with sales of only 13,730 units. BMW has a global sales goal of 200,000 by the year 2020.

Germany remains the biggest single market for BMW. With 24,894 units sold, growth of 4.5 percent was achieved in its home market. Sales in France grew 6.4 percent to 13,350 units. Sales in Italy were up 10.3 percent to 12,300. Spain saw a 19.4 percent increase in sales to 9,520. In the U.K., sales increased 7.1 percent to 8,782.

BMW’s R series bikes with a boxer engine were the top sellers for the brand, accounting for 77,787 units or 53.6 percent of sales. The R 1200 GS was the best seller with 25,336 units out the door.

“For the sixth time in succession we have been able to set a new sales record,” said Stephan Schaller, president of BMW Motorrad. “Over the last six years, BMW Motorrad has increased its deliveries to customers by around 50 percent (98,047 units in 2010 and 145,032 in 2016). We are well on the way to achieving our planned sales target of 200,000 vehicles in 2020.”