Brutal Talk from Ex-Ducati CEO

By Bud Wilkinson of RIDE-CT.com

The motorcycle industry is in tough shape. Sales have flat-lined, dealerships are closing, baby bo0mers are either not buying or giving up riding altogether.  A few sparkling new models not withstanding, there’s not a lot in the way of new product, either. It’s a new reality that requires change. Ducati’s former CEO for North America, Michael Lock, talks bluntly about the state of the industry and “The Los Angeles Times” has the interview here.

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