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MILWAUKEE, WI – Harley-Davidson this morning named a new president and chief executive officer to replace the departing Jochen Zeitz. Artie Starrs comes to the motorcycle maker from Topgolf Callaway Brands where he has served as CEO of its Topgolf International subsidiary.
Between 2013 and 2021 he worked for Yum! Brands subsidiary Pizza Hut, most recently as Global CEO. He starts work at Harley-Davidson on Oct. 1.
“Artie is an accomplished business leader who brings extensive experience managing strong brands and global operations,” said Troy Alstead, presiding director of Harley-Davidson’s board of directors, in the press release announcing the appointment of Starrs.
“His track record of delivering top and bottom-line growth, combined with his experience in franchise driven industries, are both huge assets for Harley-Davidson at this time in the Company’s history. Artie understands the special place Harley-Davidson occupies in culture and in the lives of our riders. I’m confident that Artie can further enhance this connection with current riders while bringing new people into the H-D community.”
Said Starrs, “It’s a huge privilege to be joining Harley-Davidson as President and CEO, and I am grateful for the opportunity to help steward this incredible company. I have long admired the unique position Harley-Davidson has in the hearts of its riders and fans; there is no brand that brings the same level of community and rebellious spirit as Harley-Davidson.
“I’m excited by the tremendous potential to both drive growth and further enhance the H-D experience for all, and I look forward to working with the dedicated Harley-Davidson employees and dealer network as we start this journey together.”
