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NEW MILFORD, CT – It’s hardly been a secret that owner Max Stratton has been working for quite some time on adding a KTM dealership on the property of his MAX BMW store at 493 Danbury Road (Route 7) south of downtown. In fact, he confirmed his plans to RIDE-CT weeks ago after customers he shared his plans.
However, it has only been in the past week or so that he’s touted the brand expansion by launching a website for the new MAX KTM and by establishing a social media presence on Facebook.
Separate Building Planned
Plans for MAX KTM call for a stand-alone 5,200-square-foot building to house KTM products and to provide parts and service. New KTM models are now being sold in a temporary showroom adjacent to MAX BMW. The parts and service departments are scheduled to open Sept. 19, according to the store’s website.
The addition of Austrian-headquartered KTM provides a complement to German-made BMW. While there is model overlap in the areas of adventure and sports bikes, KTM expands the offerings into motocross and enduro models.
(Building drawing from MAX KTM website.)
