EXETER, RI – Unlike most retailers, Twisted Throttle doesn’t plan to try and cash in on Black Friday. Its operation will be closed on the day after Thanksgiving.
“For years, retailers have been coercing people to forgo family and comfort in favor of shopping – the exact opposite of what Thanksgiving is about,” says Twisted Throttle Marketing Director Jessica Prokup. “By shutting down for the day, we’re encouraging our staff, customers, and community to spend Black Friday focusing on the people and experiences that matter to them. We think that’s a better way to spend a family holiday.”
A blog post on Twisted Throttle’s website further explained the company’s position.