When Is A Dealer Not A Dealer?

By Bud Wilkinson of RIDE-CT.com

When is a motorcycle dealer not a dealer? That’s an interesting question, and it applies to Harley-Davidson of Danbury, which used to also sell Buell motorcycles before Harley scrapped the brand. Now, Buell founder Erik Buell is back with a new company, EBR, and a new superbike – the EBR 1190RS. H-D of Danbury wants to be a dealer but hasn’t signed any papers or put up any signage. “We have expressed an interest in being a dealer, but we’re not a dealer yet,” H-D of Danbury marketing director Jeff Watson said Friday. However, he added, “If someone does want an EBR 1190RS, we can take an order for one of their new motorcycles.” Guess that means H-D of Danbury has “favored nation” status with EBR based on the prior relationship with Buell, which is a good thing for lovers of Erik Buell’s products.  

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Harley-Davidson always comes to mind when you think American-made motorcycle, then maybe Victory. EBR is ramping up. Now there’s another company, Alabama-based Motus Motorcycles, which has plans for sport touring machines. “The New York Times” has details here.