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PEMBROKE, NH – The signage for Triumph hasn’t arrived yet, but bikes made by the British manufacturer have, signaling the addition of a second brand of new motorcycles at National Powersports Distributors at 319 Commerce Way. Triumph joins Royal Enfield (added in 2010) as the company, which began in 2002 as used bike purveyor and which has grown to become the largest used motorcycle retailer on eBay, continues to expand its offerings.
Chris Arbor, operations manager for National Powersports, said today that Triumph “fits with the way we do business. It’s a little more personable and lifestyle, (rather) than pushing product. Triumph is also a great segue from the Royal Enfield market.”
Royal Enfields have 500cc, single cylinder powerplants, while Triumph builds bikes in a variety of styles and engine sizes that range from 675cc to 2,294cc.
To mark the addition of Triumph, the dealership is adding the name Concord Triumph to signify the line, while retaining the original National Powersports designation. “We are known all around the world as National Powersports,” said Arbor.
Launched by owners Nathan and Amy Sanel, National Powersports has grown dramatically over the years. It has moved three times, landing at its current location in October. It has 51,000 square feet devoted to motorcycle sales and service and an additional 2,000 square feet of office space. The dealership routinely has 500 to 600 used bikes for sale.
“(An) average is tough because it sways so much, ” said Arbor, noting that the store currently has about 700 used bikes in its inventory. They have been sourced from all over the northeast as well as New Jersey and New York. National Powersports finds used bikes “anywhere we can. It’s a full-time job for one person just to buy the bikes,” Arbor said. There’s also another full-time person to collect them.
National Powersports employs 38 people total and, thanks to eBay, gets buyers from everywhere. “The biggest thing that draws people here – none of our sale people work on commission and we have a no negotiating policy,” Arbord said. “Everything we do is simple and easy. It’s like going to the grocery store.”
The lack of commissions, Arbor said, results in “more of a fun atmosphere.”
Fun is certainly the goal on Saturday when Concord of Triumph is official launched with a “British Day Open House” from 9 a.m. to 5 p.m. It includes a bike show, a raffle, food provided by the British Beer Company and demo rides.
– By Bud Wilkinson
