Daily Archives: May 10, 2021

Harley-Davidson Spins Off LiveWire Into A Separate Brand

MILWAUKEE – As of today, the LiveWire will no longer be an electric model branded as a Harley-Davidson, rather an independent brand sold by “participating” Harley-Davidson dealers. The company’s goal is make it “the most desirable electric motorcycle brand in the world,” according to Harley-Davidson chairman, president and CEO Jochen …

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