January 23, 2020
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Dealer Perspective

A Visit To The Dentist

  How does the dealer decide what to charge you for repairs and maintenance on your bike? If you’ve been to a dealership a few times, you probably think you have a pretty good idea of how things work. But, there’s a lot more going on that isn’t obvious to the average …

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Building a Three-Legged Stool

As motorcycle enthusiasts, we get a real kick out of accessorizing our rides, maintaining them, acquiring riding gear and occasionally buying a new or used bike. We have many choices of how and where we can scratch this itch, and local dealerships are always glad to provide an outlet for spending urges.

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How to Make a Million Dollars as a Motorcycle Dealer

You might have thought I was going to say: “Start with $2 million.” That’s actually the time-worn answer that some dealers will give you with a chuckle when discussing the financial reality of their chosen profession. Like any business, keeping score for the typical motorcycle dealership is largely a matter of …

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