January 20, 2020
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Dealer Perspective

Successful Dealers Depend On PG&A

In previous columns, we’ve had a look at how the sales and service departments affect the financial health of motorcycle dealerships. They are two legs of the “three legged stool” of dealership success. The third critical business area for successful dealerships is the revenue (and profits) generated from the sale …

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The World’s Oldest Profession – Sales

  Even before un-virtuous ladies of the night could offer up their services something had to take place to generate interest and awareness for their “business.” They found themselves needing to sell their attributes to potential clients.  Attracting interested parties, emphasizing the superiority of their offering

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A Visit To The Dentist – Part Two

  Here in the Northeast, there is an 800-pound gorilla that enters the room every November – the weather. It has an enormous impact on every dealer, and there isn’t a single thing the dealers can do to change the temperatures or precipitation levels that are headed their way. They can, …

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