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NEW YORK – It was Opening Night on Sixth Avenue last night as Ducati CEO Claudio Domenicali was on hand for the official launch of the now-dedicated Ducati New York dealership. The store at 155 6th Ave. in SoHo previously sold Ducati and Triumph motorcycles, but has been renovated since Triumph went away last year.
“The opening of this new monobrand Ducati store represents a further step forward in the process of continuous improvement of the quality of our network internationally,” said Domenicali.
“Riders here are enthusiastic and passionate about their bikes, and the riding terrain is very diverse, from the urban landscape here in the city to the rural roads a few hours away. We feel this new showroom will be a location where motorcyclists of all skills can gather as a community, experience our new models in a fresh space, and head out to their favorite riding roads,” Domenicali added.
Welcoming Domenicali, who was joined by Ducati North America CEO Jason Chinnock and Ducati Moto GP rider Jorge Lorenzo, was Ducati New York owner and general manager Steve Radt.
“This new facility is giving us the chance to offer our customers the best service possible with a wide selection of Ducati’s new offerings,” said Radt. “The location has always been easily accessible, right in the heart of the city, but now focused as an exclusive retailer we’re fully invested in sharing our singular passion for the Ducati brand with loyal clients as well as new riders eager to join the Ducati family.”
Ducati has more than 780 dealerships in 90 countries around the world and offers 37 different models. The Italian brand’s 2018 model lineup was on display at Ducati New York in the 7,500-square-foot showroom. The dealership also features “a comprehensive Ducati apparel display, dedicated Ducati accessories showroom, customer lounge, and refreshed Ducati service department,” Ducati said in a press release.
– By Bud Wilkinson
(Photos courtesy of Ducati)
