Victory’s newest bagger, the 2016 Magnum X-1 that was unveiled Saturday night at Daytona Beach Bike Week, provides a way to be heard (besides loud exhaust pipes) thanks to a 200-watt, 10-speaker sound system that the company declares

The headline on the “Daytona Beach News-Journal’s” website isn’t encouraging. It reads “Riders brave rain and wind as Bike Week begins” but the accompanying story with photo gallery notes that riders are nonetheless flocking to Florida for the 74th annual gathering. Daytona Beach Bike Week kicked off Friday and runs through March …

In a new “integrated marketing campaign” announced Wednesday, Harley-Davidson will attempt to “break the stereotype of who rides Harley-Davidson motorcycles and how they ride them.” The campaign’s dubbed “Roll Your Own.” It features real Harley-Davidson owners and puts emphasis on the company’s Street 750 model. “The new work shows there …