Time flies. It has been nearly 15 years since Connecticut mandated that all prospective riders successfully complete a motorcycle safety course to get an “M” endorsement on a driver license, yet I feel safe in suggesting that there are still many riders out on the roads who have never taken …

MILWAUKEE, WI – Harley-Davidson this morning named a new president and chief executive officer to replace the departing Jochen Zeitz. Artie Starrs comes to the motorcycle maker from Topgolf Callaway Brands where he has served as CEO of its Topgolf International subsidiary. Between 2013 and 2021 he worked for Yum! …

MILWAUKEE – Harley-Davidson has never been known for manufacturing small or affordable motorcycles, but with sales crashing and its customer base aging out of riding, the company now plans to offer low-cost, entry-level models. Again. While this strategy has failed in the past, Harley-Davidson said Wednesday that it hopes to …