Making the transition from newbie to experienced rider takes more than time. It requires putting …
Read More »Harley-Davidson Fights Stereotype
In a new “integrated marketing campaign” announced Wednesday, Harley-Davidson will attempt to “break the stereotype of who rides Harley-Davidson motorcycles and how they ride them.” The campaign’s dubbed “Roll Your Own.” It features real Harley-Davidson owners and puts emphasis on the company’s Street 750 model. “The new work shows there …
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