Harley-Davidson got the attention of even non-riders on Thursday with its reveal of “Project Livewire,” a prototype electric motorcycle that it plans to take on tour to get consumer feedback in advance of possible production. Motorcycle mags went

A model isn’t going into production anytime soon, but Harley-Davidson today announced plans to gauge potential customer interest in a motorcycle that will never have exhaust pipes – an electric motorcycle dubbed Project Livewire that the company will take on tour. Even though pictures of the bike that show a …

In previous columns, we’ve had a look at how the sales and service departments affect the financial health of motorcycle dealerships. They are two legs of the “three legged stool” of dealership success. The third critical business area for successful dealerships is the revenue (and profits) generated from the sale …