LOS ANGELES – Airs dates have been locked in for the upcoming Discovery Channel miniseries “Harley and the Davidsons,” which the network says “will tell the story of the birth of the iconic Harley-Davidson brand that
Read More »Harley-Davidson Has New Ad Campaign
MILWAUKEE – Following up on a promise made back in January to increase its marketing expenditures by 65 percent in 2016, Harley-Davidson today announced a new advertising campaign wrapped around the slogan “Live Your Legend.”
Read More »Two Wheels Only At Polaris’ Spirit Lake Plant
SPIRIT LAKE, IA – Polaris has stopped producing its three-wheeled Slingshot model at its plant here, reserving the three assembly lines solely for the production of Indian and Victory motorcycles. The Slingshot is now being made at
Read More »An Event For Every Rider In 2016
Excuse us for being confused. The weather has been so warm recently that we cannot decide whether the 2015 riding season has been unusually long or whether the 2016 riding season has already begun? The approaching spring does mean it’s time to start
Read More »“Presidential Drift” At Lime Rock Goes Viral
SALISBURY, CT – Lime Rock Park racetrack may stage car races and, starting this year, have motorcycle track days, but it has never hosted the presidential limousine, much less allowed it to drift around the 1.5-mile track in
Read More »Road Ends For “Motorcycle”
STAMFORD, CT – Tam Communications, publisher of “American Iron” magazine, is folding sister publication “Motorcycle” (subtitled “Rides & Culture”) after giving it two years on newsstands. The March/April issue of the magazine will be its last, according to
Read More »Can The CSC Motorcycle Brand Compete?
Baby Boomers can recall the reputation of Japanese products in the late 1950s and early 1960s. Simply put, Japan produced junk. At least until the Japanese got into electronics. My first portable “transistor” was made by Hitachi, which my father routinely mispronounced as
Read More »Spectro Oils Marks 50 Years
BROOKFIELD, CT – This month marks a milestone for Spectro Oils of America, whose products are manufactured and marketed by Intercontinental Lubricants Corp. at 993 Federal Road. The company celebrates its 50th anniversary, having been founded in 1966 by Robert H. Wehman. Still family-owned, Spectro Oils helped pioneer two-stroke oil …
Read More »Is It Time To Replace Your Helmet?
Is it time to replace your helmet? Has it been dropped? Is it more than five years old? Or, perhaps, are the generally accepted rules for replacement a bunch of baloney? A new survey out of the U.K. suggests that many riders there are wearing helmets that are too old.
Read More »Kawasaki Thinks Small With Z125 PRO
Contrary to current political thinking, size doesn’t matter. In fact, Kawasaki makes the argument that smaller is better by this week releasing the 2017 Z125 PRO. Kawi calls it a
Read More »Norton Exits Connecticut
Another business is leaving Connecticut… It’s not as ground-shaking, though, as the previous sentence might suggest. There will be no massive layoffs, no shuttering of buildings and no huge loss of tax dollars. It was with little fanfare that the revived British motorcycle company Norton set up
Read More »Indian Honors Springfield With New Model
Indian is out with a new model that recalls the brand’s place of origin – Springfield (as in Massachusetts), where Indians were built from 1903 to 1953. Powered by a Thunder Stroke 111 engine, the Springfield features
Read More »If You Had Asked Me…
Even with an extra day in the month, February flew by. Maybe it was because it was so warm that we got to ride our motorcycles instead of having to chill inside and suffer from PMS (parked motorcycle syndrome). The start of a new month means a fresh edition of …
Read More »Motorcycle Film Festival Seeks Submissions
BROOKLYN – Submissions are now being accepted for the 4th annual Motorcycle Film Festival, which will be held in September. Awards and prizes will be handed out in
Read More »EBR Resumes Production
EAST TROY, WI – EBR is back in business. Production of the “American Sport Bike” resumed today at the factory here following the purchase six weeks ago of the company’s assets by Liquid Asset Partners of Grand Rapids, MI. Erik Buell Racing had ceased operating last April and went into …
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