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MANCHESTER, NH – Manchester Harley-Davidson has a new owner. In an official announcement posted Friday on its website, the dealership said that it has been acquired by Paul Veracka.
Veracka owns five other Harley-Davidson stores, including High Octane Harley-Davidson located 35 miles away in Billerica, MA. The announcement declared that Veracka’s combined properties represent to be “one of the largest Harley-Davidson groups in the world” that it “will sell over 5,000 Harley-Davidson motorcycles this year.”
“This is my sixth Harley-Davidson dealership now with the goal to own ten dealerships total in the next couple of years,” said Veracka.
“With the current strong economy and my relationship with Harley-Davidson Motor Company, I have been able to pay over-market value on several acquisitions in the past few years as I continue acquiring stores. Knowing the process allows me to typically bypass brokers to give maximum value to the seller and expedite the timing.”
Manchester Harley-Davidson had been owned by Steve Talarico. “Paul Veracka and his team put the deal together without requiring assistance from outside advisors. It was a pleasure to watch our two teams of professionals make a deal happen quickly. We wish them continued success in New Hampshire,” Talarico said.
Proximity Of Stores Provides Opportunities
The proximity of Manchester Harley-Davidson and High Octane Harley-Davidson will likely result in joint efforts when it comes to marketing and events.
“High Octane is already the largest new bike dealership in the North East and we feel with the vast Harley-Davidson community in New Hampshire, Manchester has the customer base to equal or even dethrone High Octane H-D,” Veracka said.
“The 2020 goal for the dealer group is to have five of the top 10 new bike volume dealerships on the east coast while providing every customer a premium customer experience.”
Other Harley-Davidson stores owned by Veracka are Palm Beach Harley-Davidson in West Palm Beach, FL; Rockstar Harley-Davidson in For Myers, FL; Alligator Alley Harley-Davidson in Sunrise, FL, also recently acquired; and Motown Harley-Davidson in Taylor, MI.
Company’s Size Boosts Promotions, Transfers
The announcement noted that the acquisitions of Manchester Harley-Davidson and Alligator Alley Harley-Davidson has allowed employees to earn promotions and transfers.
“With the rapid growth the past few months and more to come in the future, I’m also looking for additional staff that want to join an expanding dealer group with room for growth and internal promotions,” said Veracka.
(Photos courtesy of Manchester Harley-Davidson)
