MILWAUKEE – As of today, the LiveWire will no longer be an electric model branded as a Harley-Davidson, rather an independent brand sold by “participating” Harley-Davidson dealers. The company’s goal is make it “the most desirable electric motorcycle brand in the world,” according to Harley-Davidson chairman, president and CEO Jochen …

(UPDATE: Friday, May 14 at 4:50 p.m. – New story with new owner’s perspective.) (UPDATE: Friday, May 14 at 9:50 a.m. – The sale of Brothers’ Harley-Davidson to FRG, LLC was completed Wednesday and the dealership began operating on Thursday as Freedom Road Harley-Davidson. RIDE-CT & RIDE-New England has so …

MONTEREY, CA – Ever asked a motorcycle dealership a question via its website? If you got a response, you most likely inquired of a Harley-Davidson, Indian or BMW store. If you didn’t get an answer, you probably were reaching out to a Honda, Kawasaki, Triumph or Yamaha dealer. That’s the …