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Harley-Davidson Message Muddled On Models; Big Cuts Planned

MILWAUKEE – Harley-Davidson shoppers will have far fewer model choices in the months and years to come; a message that got muddled earlier this week when the company announced its earnings for the second quarter of 2020. While most news outlets played up the company’s 27 percent drop in sales …

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Dates Set For 2020-21 IMS Tour Despite Pandemic Threat

SANTA MONICA, CA – Despite the COVID-19 pandemic, the Progressive International Motorcycle Shows tour will be staged this fall and winter with eight stops on the itinerary. It includes a Dec. 4 through 6 visit to New York, presumably at the Jacob K. Javits Center, although venues for the tour …

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Harley-Davidson Slashing Planned Models Under Rewire

MILWAUKEE – Motorcycle manufacturer Harley-Davidson is slashing its planned models by “approximately 30 percent” under its new rewire initiative, while reducing its worldwide reach and “significantly reducing discounting and price promotions” on its products. The announcement of the retrenchment came this morning when Harley-Davidson revealed second quarter earnings that showed …

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