Recent Posts

Brookfield Indian Motorcycle Adds Motus Line

BROOKFIELD, CT – Brookfield Indian Motorcycle is adding another brand to its hillside showroom. Late last week, it officially became a dealer of high-end Motus motorcycles, the high-performance sport touring machines that are made in Birmingham, AL. “We’re doing it because it’s an American product and it’s different from what …

Read More »

Dealer Perspective: How Pre-Owned Bikes Get Priced

LITLE NECK, NY – With new bike sales declining, more dealers are now paying greater attention to pre-owned bikes and are offering customers more choices. What nudged me into writing about this subject was a post this week on the website’s Facebook page showing two nearly identical Triumph Rocket 3 Roadster …

Read More »

Industry Needs Younger Riders To Revive

HARWINTON, CT – The signs are everywhere. The motorcycle industry is wobbling and possibly heading for a crash. Older riders are gradually giving up motorcycling and new, younger riders aren’t replacing them and engaging in what is an exhilarating (if occasionally dangerous) recreation. “It’s a big challenge for the industry right …

Read More »