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Ducati Sales Off Slightly In 2018

BOLOGNA, ITALY – Sales of Ducati motorcycles dipped a bit in 2018, but the high-end Italian manufacturer nonetheless was able to top the 50,000-bike threshold for the fourth consecutive year. It sold 53,004 motorcycles in 2018, down from 55,871 in 2017, which represents a five percent decline. Ducati showed growth …

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Springfield Motorcycle Show Beats Snow

WEST SPRINGFIELD, MA – With the overnight forecast calling for snow, riders turned out today and beat the storm by attending the Springfield Motorcycle Show at the Eastern States Exposition. “It’s actually a pretty good showing,” said promoter Doug Sousa. “We’re very happy.” Attendees got to sit on new models …

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Dealer Perspective: BMW Treads Water In U.S.

LITTLE NECK, NY – We’ve read nearly endless articles and commentaries on the decline of Harley-Davidson motorcycle unit sales. They’re not the only company experiencing sales stress in North America, only the most visible. BMW just announced another growth year for worldwide motorcycle sales with 165,566 units sold in 2018. Indeed, …

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BMW Motorrad Sales Increase In 2018

BERLIN – Sales of BMW motorcycles were up slightly in 2018, the company announced this morning, with 165,566 models being delivered. That represents a worldwide increase of 0.9 percent. The company sold 164,153 units in 2017. “We achieved a sales record for the eighth time in succession. I would like …

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Dealer Perspective: The Hidden Costs

LITTLE NECK, NY – Quite a few comments attributed to Harley-Davidson dealers have accompanied the recent introduction of the LiveWire electric bike. Among other things, they have lamented the costs they will have to absorb just to bring this model on board; things like a dedicated charging station, special tools, electronic …

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A Prudent Decision To End Middletown Motorcycle Mania?

MIDDLETOWN, CT – It was one-of-a-kind, impossible to duplicate and irreplaceable for those who enjoyed it.  It was also exhilarating, claustrophobic and much anticipated every year. The sudden end to Middletown Motorcycle Mania, which was announced Friday morning, cannot be viewed as a surprise, though, because last year’s 13th annual event …

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