NEW YORK – A lovely fall day, a tidy collection of Norton Commandos and some scrumptious traditional English eats – all deep in the heart of Brooklyn. That makes for an all together delightful experience, which I had at Union Garage on Saturday as the shop hosted a Norton Commando Bike Show …

LITTLE NECK, NY – Dealers and manufacturers have always had an “interesting” relationship. They very much need each other but are occasionally at odds when it comes to certain details of that relationship.  In general, manufacturers (OEM) hold the larger share of power when it comes to product, pricing, and …

LITTLE NECK, NY – So a rider friend and I decide to stop in to the local Harley-Davidson dealership for a look at the latest models. It was around 11:00 o’clock on a mid-week morning. As you might expect, there were no customers in the showroom at that hour; just three …

Despite some sales setbacks of late, Harley-Davidson knows how to “move the metal.” The company has more than 600 dealerships in the U.S. and those stores will soon be used to sell a line of electric models. There should be no doubt that Harley-Davidson will surmount the technical challenges and …

LITLE NECK, NY – With new bike sales declining, more dealers are now paying greater attention to pre-owned bikes and are offering customers more choices. What nudged me into writing about this subject was a post this week on the website’s Facebook page showing two nearly identical Triumph Rocket 3 Roadster …

LITTLE NECK, NY – How well a sales person handles a showroom visitor can make all the difference between an excited new bike owner and a disgruntled shopper leaving a dealership in a huff. A well-trained, skillful sales person understands how important it is to follow an organized sales process that …

LITTLE NECK, NY – Call it “showroom etiquette.” Simply stated, showroom etiquette is the way customers and potential customers – otherwise known as “prospects” – are treated when they come through the front door. I’ve never met a motorcyclist who didn’t have a few showroom stories to share. While I have …

LITTLE NECK, NY – In my multiple roles as general manager, sales manager, consultant and even customer, I’ve experienced motorcycle dealerships from many different points of view. More than once, I’ve been asked,  “What does it take to be a successful dealership?” and I’ve long believed that small things matter. …

BROOKLYN – When Peter Boggia first starting earning his living wrenching on motorcycles nearly 20 years ago, he found a line of work that resonated with him like nothing else. He ultimately established Moto Borgotaro at 97 Union St. in Brooklyn in 2008 and became the go-to guy for repairs …

Manufacturers hate to terminate dealerships. It’s a real hassle for all parties concerned and it raises questions about the brands involved. Prior to terminating an authorized dealer, a manufacturer will almost always try to help the dealer resolve its problems so they can remain a dealer for the brand. In …

After the first few teaser days of the coming riding season, some folks are thinking about a new bike. Perhaps interest began after an NYC visit to see all the shiny objects at the Progressive International Motorcycle Show extravaganza. Or maybe a winter of reading every bike magazine you could …

You know the feeling. Your bike needs repair or routine maintenance. You call your local dealer for an appointment and the voice on the other end of the line says something like, “Man, we’re really busy right now. We can’t look at your bike for two, maybe three, weeks.” How’s …

STONY BROOK, NY – Fans of vintage motorcycles will find a visit to the “Motorcycles and the Open Road” exhibition at the Ward Melville Heritage Organization here to be a worthwhile way to spend an hour or two. And you can’t beat the $5 admission for providing a fun glimpse …

LITTLE NECK, NY – So, you want to sell me a bike today? Surveys have concluded that visiting the dentist is something people would rather do than car shop. If it weren’t for the fact that we actually like motorcycles, I suspect folks would feel the same way about

BROOKLYN – The 3rd annual Split’n Lanes Dodgin’ Gutters Classic Motorcycle Show held at the Brooklyn Bowl on Sunday was inspired by a unique – and some might say, slightly wacky, event.