Up To Speed

Harley-Davidson’s U.S. Sales Sank In 2018

MILWAUKEE – Harley-Davidson sold 15,104 fewer bikes in the U.S. in 2018 compared to 2017, a 10.2 percent drop, according to a full-year earnings report released this morning. U.S. sales totaled 132,868 last year, down from 147,972 in 2017. The company still commands a 49.7 percent share of the 601+cc …

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MIC Survey Says More Households Have Motorcycles

IRVINE, CA – A record number of households in the U.S. now have a motorcycle parked in the garage, according to a new Motorcycle Industry Council survey. The trade association said Wednesday that eight percent of households had at least one bike in 2018, “the most ever recorded in decades …

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Ducati Sales Off Slightly In 2018

BOLOGNA, ITALY – Sales of Ducati motorcycles dipped a bit in 2018, but the high-end Italian manufacturer nonetheless was able to top the 50,000-bike threshold for the fourth consecutive year. It sold 53,004 motorcycles in 2018, down from 55,871 in 2017, which represents a five percent decline. Ducati showed growth …

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Springfield Motorcycle Show Beats Snow

WEST SPRINGFIELD, MA – With the overnight forecast calling for snow, riders turned out today and beat the storm by attending the Springfield Motorcycle Show at the Eastern States Exposition. “It’s actually a pretty good showing,” said promoter Doug Sousa. “We’re very happy.” Attendees got to sit on new models …

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Dealer Perspective: BMW Treads Water In U.S.

LITTLE NECK, NY – We’ve read nearly endless articles and commentaries on the decline of Harley-Davidson motorcycle unit sales. They’re not the only company experiencing sales stress in North America, only the most visible. BMW just announced another growth year for worldwide motorcycle sales with 165,566 units sold in 2018. Indeed, …

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Dealer Perspective: The Hidden Costs

LITTLE NECK, NY – Quite a few comments attributed to Harley-Davidson dealers have accompanied the recent introduction of the LiveWire electric bike. Among other things, they have lamented the costs they will have to absorb just to bring this model on board; things like a dedicated charging station, special tools, electronic …

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